4:00 PM - 7:00 PMEarly Registration  RecessExperience

Stop by Recess to pick up your badge, enjoy light bites and drinks, and kick off your Collaborative experience. 

Brought to you by RKD Group.

7:00 AM - 7:45 AMMorning Run with CharityMiles  Voco Hotel ChicagoExperience

Start your day off on the right foot! Meet the CharityMiles team in the Voco Hotel lobby for a casual jog from Voco to the Navy Pier and back. 

8:00 AM - 9:00 AMRegistration & Coffee RecessExperience

Pick up your badge, grab a coffee and light breakfast, and get ready for an inspiring day.

9:00 AM - 9:30 AMOpening KeynoteTim Cadogan, GoFundMeMorgan MFGKeynote

Powering a Future Where Giving is Everywhere

9:30 AM - 10:10 AMMaximizing Your Owned Channels: Building Direct and Lasting Donor ConnectionsJenn Thompson, RKD Group
Sophia Clarke, Food Bank for New York City
Shanna Birky, Classy From GoFundMe
Hallie Gilmore, Joni and Friends
Morgan MFGSession

Your first touchpoint with donors is often through your owned channels—are you making the most of them? This session will challenge you to rethink your website, email list, and social media as powerful engines for donor acquisition, cultivation, and retention. Learn how to strategically use these channels to deepen relationships, build loyalty, and create a compelling narrative that keeps supporters engaged. Walk away with actionable insights to strengthen your direct connection with donors—before exploring how earned channels and the broader GoFundMe ecosystem can amplify your reach in the next session.

10:10 AM - 10:50 AMHarnessing the Power of Earned ChannelsJeremy Berman, GoodUnited
Yoonhung Lee, M+R
Tyler Hyacinth, The Michael J. Fox Foundation for Parkinson's Research
Kimberly Spicker, The Trevor Project
Morgan MFGSession

Most nonprofits focus on owned channels like their website and email list—but what if donors could do the work for you? Discover the power of earned channel that enable supporters to fundraise on your behalf, tapping into their own networks to expand your reach in ways traditional channels can’t. Learn how nonprofits have successfully leveraged channels where supporters are active to tap into new audiences, drive donations, and fuel your missions. Learn how to harness the power of social sharing and peer-driven fundraising to scale your impact—without additional marketing spend. Walk away with a fresh perspective on how to maximize this game-changing channel for your organization.

11:05 AM - 11:10 AMGoFundMe Product Highlight: Future of Studio Morgan MFG: Main Stage  
11:10 AM - 11:18 AMGoFundMe Product Highlight: Activating Supporters Morgan MFG: Main Stage  
11:18 AM - 11:20 AMKeynote Introduction by Southwest AirlinesMelanie O'Brien, Southwest AirlinesMorgan MFGSession

An introduction to the morning keynote, delivered by our Exclusive Airline Partner, Southwest Airlines.

11:20 AM - 12:00 PMKeynote: Building Resilience and Collective Power in a Time of CrisisDr. Sarah Jaquette Ray, Cal Poly Humboldt
Katrina VanHuss, Turnkey For Good
Morgan MFGKeynote

In an era of overlapping global challenges—climate change, economic instability, and social unrest—how do we not only endure but also thrive? What emotional and structural resources do changemakers need to sustain their efforts for the long haul?

Dr. Sarah Jaquette Ray, author of A Field Guide to Climate Anxiety: How to Keep Your Cool in a Warming Planet, will explore the intersection of resilience, burnout, and joy in impact-driven work. Drawing from social movement theory, climate justice activism, and psychology, she will share an “existential toolkit” designed to help nonprofit leaders and advocates navigate uncertainty while sustaining momentum.

This talk will highlight why investing in emotional well-being and collective power is not just necessary for individuals—it’s essential for building a just and sustainable future. Through actionable insights, Dr. Ray will reframe how we approach anxiety, grief, and burnout, demonstrating how joy, desire, and purpose can be powerful forces in driving meaningful change.

This talk is immediately followed by a fireside chat between Dr. Sarah Jaquette Ray and Katrina VanHuss with Turnkey for Good.

12:00 PM - 1:00 PMLunch & Networking City HallExperience

Head to City Hall to pick up a lunch, and network with other innovative nonprofit leaders at Recess, City Hall or Morgan MFG. 

1:00 PM - 1:40 PMActivating Creators and Communities: Unlocking New Fundraising PotentialAndy Steig, Stand Up To Cancer
Gretchen Littlefield, Moore
Luke Dringoli, Classy from GoFundMe
Tess Bohne, tessdear, LLC
Morgan MFGSession

Your most powerful fundraisers are the ones who can cultivate comunities around your cause. This session will explore how nonprofits can partner with influencers, streamers, and passionate supporters to drive awareness and fundraising. Whether they have a million followers or a small but engaged audience, these impact creators can amplify your message, mobilize new supporters, and generate real results. Learn how to identify the right partners, craft compelling collaboration strategies, and empower people to raise funds on your behalf.

1:00 PM - 1:40 PMRapid Response Marketing: Strategies for Last-Minute Campaign Success for Disaster Relief and Other Immediate Needs Nicolette Koeman, All Hands and Hearts
Geraldine Zamora, Community boost
City HallSession

Think you need a massive ad budget to see real fundraising results? Think again. The biggest secret in nonprofit digital advertising is hiding in plain sight—your existing community. Most organizations focus on constantly finding new donors, but so much opportunity lies in deepening connections with those who already know and care about your mission. By focusing on multi-channel remarketing, you can spend less, raise more, and build a thriving donor base that continues to grow over time. You’ll learn how to stay top of mind and drive more donations by strategically retargeting your warmest audiences across: -Facebook & Instagram Ads – Turn passive scrollers into engaged supporters -YouTube Ads – Capture attention with video and drive action - Google Ad Grants & Paid Search – Maximize free ad dollars and convert search intent into donations We’ll share real-life nonprofit success stories, key audience strategies, and the must-have retargeting framework that will transform your approach to digital ads. If you’re ready to get smarter (not just spend more) with advertising, you won’t want to miss this session. 👉 Walk away with: A step-by-step plan to leverage remarketing and amplify your impact—without breaking the bank.

1:00 PM - 1:40 PMHow Workplace Giving Empowers Your Donors to Carry Your Mission Forward Morgan MFG: Second FloorUnconference Session

Join Double the Donation for an interactive discussion on maximizing workplace giving. With a growing number of supporters eligible for matching gifts, corporate volunteer programs, and workplace giving, there’s a powerful opportunity to advance your mission. Explore strategies to help supporters leverage these programs, gain insights on effectively communicating them as a donor engagement tool, and learn how to turn workplace giving into a sustainable force that strengthens relationships and fuels your mission.

2:00 PM - 2:40 PMUnlocking Social Media for Nonprofit SuccessKathryn Baccash, To Write Love on Her Arms
Alyssa Staniland, Pasadena Humane
Amin Tehrani, Revunami
Morgan MFGSession

Learn how top organizations are driving successful fundraising campaigns by leveraging social media best practices. In this session, we’ll break down actionable strategies to boost engagement, expand your reach, and maximize impact. Plus, get exclusive insights from GoFundMe’s vast data set, uncovering how millions of users mobilize for good. Walk away with practical techniques to “hack” your own campaigns and supercharge your social strategy for greater fundraising success.

2:00 PM - 2:40 PMDigital Donations, Real Impact: How Tech is Revolutionizing Hunger ReliefShammrie Brown, Greater Chicago Food Depository
Emilee Mason, Classy from GoFundMe
Taylor Munson, Greater Chicago Food Depository
Kelli Pirtle, PayPal
City HallSession

Discover how the Greater Chicago Food Depository transformed traditional food drives into a powerful digital fundraising engine using Classy and PayPal. This session will explore how virtual food drives, QR code campaigns, and seamless payment integrations are engaging younger donors, driving recurring giving, and raising millions to fight hunger. Learn how data-driven insights and innovative donor strategies are shaping the future of nonprofit fundraising.

2:00 PM - 2:40 PMFrom Clicks to Champions: Unlocking New Donors and Smarter Fundraising Morgan MFG: Second FloorUnconference Session

Tight budgets. Big goals. Limited bandwidth. Fundraisers are under more pressure than ever—and that’s where Coastal comes in. In this interactive discussion, we'll break down how to do more with less—while growing your pipeline with new donors hiding in plain sight. From one-time social donors to first-time event attendees, the next generation of major givers is already engaging—you just need to know where to look, how to act, and what to prioritize. We’ll explore how nonprofits are using unified donor data, moment-based fundraising, and AI-driven insights to transform everyday interactions into lasting support. 

You’ll walk away with:

  • Insight into how strong data fuels effective 
  • Steps to activate AI without losing the human touch
  • Ideas to turn casual engagement into lasting support
3:00 PM - 4:00 PMUnlocking Donor Data to Drive Real ImpactSterrin Bird, Attain Partners
Megan Graf, Memorial Hermann
Jon Thompson, The Children’s Hospital of Philadelphia (CHOP)
Dave Lew, American Cancer Society
Morgan MFGSession

Your donor personas tell part of the story—but what are you missing? In this session, we’ll explore the hidden insights within your donor data, revealing patterns and behaviors that can transform your engagement strategy. Learn how to identify overlooked opportunities, discover “hidden gem” donors, and apply best practices to deepen connections and drive greater impact. Don’t just analyze your data—unlock its full potential.

3:00 PM - 4:00 PMThe Power of Passion: Tapping into Niche Communities for Authentic FundraisingBrittany Veneris, Movember
Akidah Felder, M.A., The Black Women's Health Imperative
Michelle Boggs, GoFundMe
Adam Vasallo, Big Brothers Big Sisters of America
City HallSession

People rally around the things they care about most—whether it’s a fandom, a local neighborhood, or a shared life experience. These deeply connected communities are reshaping philanthropy, yet many nonprofits struggle to engage them in meaningful ways. In this session, we’ll explore how grassroots movements, hyper-local networks, and digital micro-communities are driving collective giving. Learn how to identify and activate these passionate groups, empower supporters to self-organize, and create a fundraising culture that feels personal and authentic. The future of giving isn’t one-size-fits-all—it’s niche, networked, and deeply human. Is your nonprofit ready to meet donors where they truly belong?

3:00 PM - 3:40 PMMeet & Greet with Hunter Prosper Morgan MFG: Second Floor 

Extend the conversation and insights from the Unlocking Social Media for Nonprofit Success session with impact creator and author, Hunter Prosper. While conversing with Hunter, pick up a pre-sale copy of his new book "Conversations with Strangers" hitting the bookstores Fall 2025.

4:00 PM - 6:00 PMCollaborative Kickoff: A Welcome Reception RecessExperience

Wrap up the first day of Collaborative with appetizers, beverages, and live music. Celebrate the impact of the social sector and build connections with like-minded leaders. 

8:00 AM - 9:00 AMNetworking & Coffee RecessExperience

Grab a coffee, light breakfast, and network with peers before day two kicks off.

8:00 AM - 8:45 AMCoffee Meetup with Virtuous  Recess: GoNetwork LoungeExperience

Pick up your morning coffee and join the Virtuous team at the GoNetwork Lounge for a casual, engaging conversation with peers. We’ll explore simple yet powerful strategies to turn one-time donors into lifelong champions of your cause.

9:00 AM - 9:50 AMOpening Keynote: David AllisonDavid Allison, The Valuegraphics Research CompanyMorgan MFGKeynote 
10:00 AM - 10:50 AMProduct Roadmap: Powering the Future of FundraisingArnie Katz, GoFundMe
Michal Russ, GoFundMe
Elena Luneva, Classy from GoFundMe
Morgan MFGSession 
11:00 AM - 11:45 AMDebunking the Fundraising Myths with DataBill Stanczykiewicz, Ed.D., Indiana University Lilly Family School of PhilanthropyCity HallSession

What if everything you thought you knew about philanthropy was wrong? The Lilly School of Philanthropy’s groundbreaking report, The Eight Myths of U.S. Philanthropy, challenges common misconceptions with data-backed insights that reshape our understanding of giving in America. In this session, experts from the Lilly School take the stage to unpack these myths, revealing what truly drives charitable giving, who gives, and how philanthropy is evolving. Whether you're a nonprofit leader, fundraiser, or donor, this conversation will provide eye-opening takeaways to refine your approach and maximize impact.

11:00 AM - 11:35 AMFundraising in Flux: How to Adapt and Thrive in Uncertain TimesRasheeda Childress, Chronicle of Philanthropy
Salomon Serfati, Chariot Giving
Alencia Johnson, 1063 West Broad
Woodrow Rosenbaum, GivingTuesday
Morgan MFGSession

In a rapidly evolving political and fundraising environment, understanding the forces shaping nonprofit success is more critical than ever. This expert panel will explore the key trends, policy changes, and cultural shifts influencing how charities raise money today—and how to adapt for long-term growth. From regulatory challenges to shifting donor expectations, our speakers will provide insights to help nonprofit leaders navigate complexity with confidence. This session will validate the challenges you’re facing while highlighting innovative strategies to sustain and grow your impact. Walk away with a deeper understanding of why embracing change is essential—and how to harness it to strengthen your mission.

12:15 PM - 1:10 PMLunch & Networking City HallExperience

Head to City Hall to pick up a lunch, and network with other innovative nonprofit leaders at Recess, City Hall or Morgan MFG.

11:00 AM - 11:35 AMBridging Generations: What Nonprofits Can Learn from Gen Z and Seniors’ Mobile Habits Morgan MFG: Second FloorUnconference Session

Join Tatango for an interactive discussion to explore how both Gen Z and seniors value texting as a timely, trusted, and responsive channel, offering actionable insights for better engagement. Learn strategies for donor cultivation and engagement, as well as how to drive direct response fundraising through targeted text campaigns. We’ll also discuss how to leverage text messaging for event recruitment and coaching, ensuring better attendance and real-time support. Discover how texting can boost event participation, strengthen relationships, and increase giving across generations.

11:45 AM - 12:15 PMJourney Mapping: Building Stronger Donor Relationships in the Modern AgeMichael Johnston, hjc
Emily Martin, International Rescue Committee
Morgan MFGSession

This dynamic workshop shows how journey mapping can transform donor relationships and build a supporter-first organization. Perfect for social impact leaders, it offers hands-on strategies for engaging donors with a seamless, tech-driven approach. Explore 21st-century mapping techniques, incorporating behavioral science, DEI, and AI to connect with multi-generational donors. Leave with actionable steps to create a donor-centric culture.
Learning Objectives:

  • Inspire Innovation & Collaboration: Use journey mapping to drive cross-functional partnerships and boost donor engagement.
  • Build Stronger Teams: Develop donor-centered teams and involve volunteers in the mapping process.
  • Enhance Donor Acquisition & Retention: Apply mapping to attract and retain donors.
  • Promote DEI in Engagement: Leverage mapping to foster diverse donor relationships.
  • Boost Collaboration with CX: Use customer experience principles to strengthen teamwork and create a supporter-first organization.
1:10 PM - 1:15 PMGoFundMe Product Highlight: GFM Intelligence Morgan MFG: Main Stage  
1:15 PM - 1:45 PMRewriting the Narrative: Telling Your Story in the Digital AgeTrovon Williams, NAACPCity HallSession

In a world of constant noise, how do you make your story stand out? Join Trovon Williams, SVP of Marketing and Communications at NAACP, as he explores how industry leaders are reshaping their narratives to meet modern communication demands. Learn how to harness digital platforms, refine your messaging, tailor your story to your intended audience and elevate your brand in an era where storytelling is everything.

1:15 PM - 1:45 PMAI & Nonprofits: Navigating the Future with Trust and StrategyHerman Art Taylor, Association of the Fundraising Professionals
Cherian Koshy, Kindsight
Bernice Martin Lee, Epilepsy Foundation of America
Collin Mayjack, Classy from GoFundMe
Morgan MFGSession

AI is rapidly transforming the way nonprofits operate—but how can organizations embrace its potential while maintaining the trust and emotional intelligence at the heart of their work? In this session, we’ll explore the cautious yet essential role AI plays in supplementing nonprofit efforts, from streamlining operations to enhancing donor engagement. Learn how to strike the right balance between automation and human oversight, ensuring AI remains a tool that empowers rather than replaces. Walk away with a clear understanding of how to integrate AI responsibly, ethically, and strategically to drive greater impact.

1:55 PM - 2:35 PMHow to Turn Your Community into a Catalyst for Fundraising + GrowthJon McCoy, We Are For Good
Floyd Jones, BackBlack
City HallSession

Your community is your greatest fundraising asset! Learn how to mobilize supporters, activate board members, and expand your reach using Community-Driven Fundraising. We’ll cover practical steps to design and launch campaigns that inspire action and drive donor engagement. In this session, we’ll talk about converting your transactional donors into an activated community of believers

1:55 PM - 2:35 PMLeadership in Action: Stories of Resilience and ImpactBing Chen, Gold House
Dana Bond, First Book
Nazanin Ash, Welcome.US
Josh DuBois, Values Partnership
Morgan MFGSession

Nonprofit leaders face extraordinary challenges—and yet they continue to lead with strength and innovation. In this powerful session, we’ll hear from nonprofit leaders who have demonstrated remarkable resilience in the face of adversity. Through the power of storytelling, they will share moments of transformation that shaped their leadership and hard-earned lessons on how to face challenges with confidence. This is a moment to recognize and celebrate the strength within our nonprofit community.

3:00 PM - 3:30 PMClosing Keynote: A Fireside Chat with Luvvie Ajayi JonesLuvvie Ajayi Jones, Awe Luve Media
Margaret Richardson, GoFundMe
Morgan MFGKeynote

Join us for this fireside chat with author, speaker and professional troublemaker, Luvvie Ajayi Jones. Luvvie Ajayi Jones is a four-time New York Times bestselling author, speaker and book coach who thrives at the intersection of culture, business and leadership. She has written 4 critically acclaimed bestselling books (including her banner book Professional Troublemaker: The Fear-Fighter Manual and her children’s book Little Troublemaker Makes a Mess), establishing her as a literary force with a powerful pen. Her expertise as a marketer and a successful published author drove her to create The Book Academy, a masterclass and coaching platform for aspiring and established authors.

3:30 PM - 4:00 PMBook Signing with Luvvie Ajayi Jones & Goodbye ReceptionLuvvie Ajayi Jones, Awe Luve MediaMorgan MFGExperience

Brought to you by DonorDock.