7:45 AM - 8:45 AM | Shuttle from Loews Philadelphia Hotel | Loews Philadelphia Hotel | Experiences | Need transportation? Check out the convenient shuttle service provided from Loews Philadelphia Hotel to ensure a seamless journey to and from Collaborative. Shuttle Times: | ||
8:00 AM - 9:00 AM | Registration and Networking | Ajax Hall | Experiences | Pick up your badge and connect with peers over a cup of coffee before the morning sessions kick off. | ||
9:00 AM - 10:15 AM | Classy Welcome & Opening Keynote with Dion Dawson and Brittany Packnett Cunningham | Brittany Packnett Cunningham, The Meteor Soraya Alexander, Classy + GoFundMe Dion Dawson, Dion's Chicago Dream | Fillmore Main Stage | Keynote |
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10:15 AM - 10:55 AM | Navigating the Changing Landscape of Philanthropy | Avril Benoît, Doctors Without Borders Dr. Amir Pasic, The Lilly Family School of Philanthropy Heather Bennett, Direct Relief Soraya Alexander, Classy + GoFundMe | Fillmore Main Stage | Session | Join us for an insightful panel discussion on the dynamic nature of philanthropy, where we explore the seismic shifts that have occurred in recent years. Our expert panelists will share tips on how nonprofits can harness emerging trends to enhance their impact and explore innovative ways in which the social sector can engage and cultivate a community of loyal donors. We'd love to hear your thoughts on the session! | |
10:55 AM - 11:30 AM | The Rise of Gen Z: Unlocking the Potential of Next Generation in Nonprofit Fundraising | Alyssa Boger, Pursuant & GivingDNA Kathryn Baccash, To Write Love on Her Arms Abby Ouimet, CFRE, Kesem Tina Barber, The Trevor Project | Fillmore Main Stage | Session | Join our panel of experts as we explore the characteristics of Gen Z donors, their giving behavior, and the environmental factors that have shaped this generation. We'll also discuss the importance of authentic community building and engaging with Gen Z donors over time. | |
11:30 AM - 12:00 PM | 2023 Classy Awards Winners Announcement | Bernard Mauricia, Oncology And Kids Anna Rathmann, The Jane Goodall Institute | Fillmore Main Stage | Session | Drumroll, please! Join us as we announce the winners of the 2023 Classy Awards. Help us celebrate 11 incredible organizations along with the social sector's tenacity, innovation, and unwavering dedication to making our world a better place. | |
12:00 PM - 1:00 PM | Cause Sector Meetups | Various Locations on Allen St. | Experiences | Enjoy your lunch while you exchange ideas and build meaningful connections with like-minded leaders who understand your unique challenges and opportunities. Check the agenda for specific meeting days and locations. Locations: Arts and Culture with Fíonta: Call Back Bar (Punch Line) | ||
12:00 PM - 1:00 PM | Lunch: Choose Your Own Adventure | All Venues | Experiences | Grab your lunch and choose an adventure. Attend our cause sector meet-ups to exchange ideas with peers, contribute to a local nonprofit in Fillmore, discover innovative solutions in Partner Alley, or meet the Classy team in Punch Line. | ||
12:30 PM - 2:00 PM | Power Hour | Brought to You by AWS | Punch Line | Experiences | Need an afternoon energy boost? Drop by our Espresso Bar for a revitalizing pick-me-up, and while you're here, get to know the Classy team and explore our latest product features. | ||
12:40 PM - 12:50 PM | 3 Trends in Mobile Fundraising & Engagement | Meghan Dankovich, Charity Dynamics | Punch Line | Session | Quick Tip | Brought to You by Charity Dynamics In this session, nonprofits will learn how they can best leverage mobile platforms to maximize fundraising and engagement. Discover three key trends shaping mobile fundraising and walk away with practical knowledge to make a greater impact in your fundraising efforts. | |
1:00 PM - 1:30 PM | What's Next for Your Major Donors: Trends & the Next Generation | Lisa Careccia, Robin Hood Pradnya Haldipur, Institute for Sustainable Communities Marc Ferris, Classy Sara Jolly, Nicklaus Children's Hospital Foundation | Fillmore Main Stage | Session | Major donors are the lifeblood of most nonprofits, but are you ready for what is coming up next? Always saying yes to major gifts seems like a no-brainer, but are there good reasons to say no to a gift? Join our panel of experts as they answer these questions and cover the ins and outs of major donor programs. We'd love to hear your thoughts on the session! | |
1:00 PM - 1:30 PM | How to Integrate Proven Offline Fundraising Techniques into Your Comprehensive Online Fundraising Strategy | Greg Fox, Moore Sarah Gravitt-Baese, Feed More Cindy Rahman, March of Dimes | Brooklyn Bowl Music Hall | Session | Learn the ins and outs of online and offline marketing in this discussion that will provide cutting-edge techniques to dramatically improve donor acquisition and retention. | |
1:35 PM - 2:05 PM | Leveraging Peer-to-Peer Fundraising as a Powerful Acquisition Tool for New Donors | Kari Bodell, Susan G. Komen Marcie Maxwell, Peer-to-Peer Professional Forum Clayton Davenport, one·n·ten | Fillmore Main Stage | Session | Peer-to-peer fundraising can be one of the most effective donor acquisition tools. In fact, about 80% of those who give this way are new donors to an organization. In this session, nonprofit leaders will discuss the impact of peer-to-peer fundraising and examples of how to make the most out of your efforts. We'd love to hear your thoughts on the session! | |
1:35 PM - 2:05 PM | Modernizing Tradition: The Salvation Army's Journey in Bringing the Red Kettle Fundraising Program Online | Dale Bannon, The Salvation Army USA Andrew Dobney, The Salvation Army National Corporation Becca Sonnenklar, Classy | Brooklyn Bowl Music Hall | Session | Innovation isn't just an initiative—it's part of your organization's culture. See how The Salvation Army's commitment to innovation brought the famous Red Kettle into the digital age. We'd love to hear your thoughts on the session! | |
2:10 PM - 2:40 PM | Exploring Innovative Approaches to Corporate Giving Programs for Lasting Impact | Neil Batiancila, Philadelphia Zoo Dana Bond, First Book Laura Nieto, Southwest Airlines Thomas Butch, Classy | Fillmore Main Stage | Session | Have you ever wondered how to get access to the $4-7 billion that goes unused in corporate giving programs every year? Learn from nonprofit and corporate experts on how to create a robust program and how to deepen relationships with existing partners so you can take your corporate giving to the next level. | |
2:10 PM - 2:40 PM | How Building a Community of Recurring Supporters Leads to Big Nonprofit Growth | Usha Ramamurthy, Protect Our Winters Megan Toscano, charity: water Larry Olson, Tunnel to Towers Foundation Hannah Sarnacki, Classy | Brooklyn Bowl Music Hall | Session | Does more than 40% of your fundraising revenue come from recurring giving? It does for some of the top nonprofits. This focus on acquiring and retaining recurring donors has provided these organization with compound growth. Join this session to hear how some of the best fundraisers are harnessing the power of recurring giving. We'd love to hear your thoughts on the session! | |
2:45 PM - 3:15 PM | Why Mid-Level Donors are Critical to Your Fundraising Success | Meghan Freeman, Riley Children's Foundation Justin McCord, RKD Group David Jones, Food Bank for New York City | Fillmore Main Stage | Session | Are you making the most of mid-level donors? An often overlooked category in favor of major gifts or small recurring donors, mid-level donors can be a significant source of support and a driver of donations for your organization. Join us for a panel discussion on engaging and cultivating these donors for effective stewardship. Attendees will come away understanding the challenges and best practices for segmenting this audience and how to harness their untapped potential. We'd love to hear your thoughts on the session! | |
2:45 PM - 3:15 PM | Using Data-Driven Storytelling to Effectively Communicate in a Fragmented Digital Landscape | Isabelle Brauer, Whole Whale Nick Palmisciano, Diesel Jack Media Erin Hall, Classy | Brooklyn Bowl Music Hall | Session | In this session, digital marketing leaders will discuss the evolving importance of data-driven storytelling in response to recent platform changes and upcoming legislation and compliance requirements. We will explore how to use first-party data to enhance engagement and understand new supporters over time. Additionally, we will delve into the role of creative in storytelling and how to leverage website analytics to elevate impact storytelling across your digital properties. | |
3:20 PM - 3:50 PM | Establishing Trust Through Engagement: Why Community Involvement is Key to Establishing Nonprofit Credibility | Katrina VanHuss, Turnkey for Good Brea Kratzert Todd, Wounded Warrior Project Krystn Kuckelman, PKD Foundation | Fillmore Main Stage | Session | Establishing credibility and gaining the trust of donors is a critical aspect of success for any nonprofit. However, the traditional approach of proving worthiness before receiving support may not always be effective. In this session, we will explore how engagement in a community can play a vital role in building integrity and confidence in an organization and how the Wounded Warrior Project and PKD Foundation have done this effectively. We'd love to hear your thoughts on the session! | |
3:55 PM - 4:30 PM | Building a Nonprofit Tech Stack for More Than Just Efficiency | Aaron LaMonica-Weier, Feeding America Natalie A. Collier, The Lighthouse | Black Girl Projects Alan Levine, Barker and Scott Consulting Jessica Harrington, The Harrington Agency | Fillmore Main Stage | Session | A thoughtful, intentional tech stack can empower nonprofits to increase revenue, strengthen relationships with donors, and better collaborate across teams. In addition to building for efficiency, your technology should also help you build deeper, long-lasting connections with supporters. Learn how technology can help you meet the needs of your organization with first-hand experiences from our panel of experts. | |
4:30 PM - 6:00 PM | Collaborative Block Party | Various Locations on Allen St. | Experiences | Join us as we take over the block to celebrate the power of connection and collaboration with music, light bites, and drinks. Locations: Brooklyn Bowl and Punch Line | ||
5:00 PM - 6:00 PM | Shuttle to Loews Philadelphia Hotel | Various Locations on Allen St. | Experiences | Need transportation? Check out the convenient shuttle service provided back to Loews Philadelphia Hotel to ensure a seamless journey to and from Collaborative.
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9:00 PM - 11:00 PM | Nightcap and Networking | Assembly Rooftop Lounge | Experiences | Enjoy a nightcap cocktail while networking with peers and soaking in a stunning view of Center City Philadelphia at Assembly Rooftop Lounge at The Logan. Please enter through the lobby of the Logan Hotel and use the elevators. Address: One Logan Square, Philadelphia, PA 19103. |
7:45 AM - 8:45 AM | Shuttle from Loews Philadelphia Hotel | Loews Philadelphia Hotel | Experiences | Need transportation? Check out the convenient shuttle service provided from Loews Philadelphia Hotel to ensure a seamless journey to and from Collaborative.
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8:00 AM - 9:00 AM | Registration and Networking | Ajax Hall | Experiences | Pick up your badge and connect with peers over a cup of coffee before the morning sessions kick off. | ||
9:00 AM - 9:30 AM | Innovating for Impact: A Look at Classy's Product Roadmap and Vision for the Future of Fundraising | Eric Pannese, Classy Jarrett OBrien, Classy | Fillmore Main Stage | User Conference | Classy's product experts will discuss how the company is innovating to meet the changing needs of the nonprofit sector and developing products that will create maximum impact for its customers. You will learn about the latest product updates and enhancements that are designed to help nonprofits turn moments of generosity into lifelong relationships. We'll also dive into upcoming features that will help nonprofits raise more money, engage more supporters, and make a bigger impact. | |
9:30 AM - 10:00 AM | Fundraising Powerhouses: Lessons Learned and Strategies for Growth | Erin Dresnick, Parent Project Muscular Dystrophy Dan Rocklin, Concern Worldwide US Shane Woods, Girlstart Michelle Boggs, Classy | Fillmore Main Stage | User Conference | Learn how to grow your revenue and maximize your fundraising efforts with insights, techniques, and lessons from experts at Concern Worldwide US, Girlstart, and Parent Project Muscular Dystrophy. Plus, get tips for strengthening donor relationships, building sustainable fundraising programs, leveraging tech, and creating effective campaigns. This session will take your fundraising to the next level with valuable insights and actionable strategies. We'd love to hear your thoughts on the session! | |
10:00 AM - 10:20 AM | Decoding AI in Philanthropy | Sterrin Bird, Salesforce Kate Roberts, Classy Inc | Fillmore Main Stage | User Conference | Nonprofit organizations have started to harness the power of Artificial Intelligence (AI) to enhance their fundraising efforts. However, the topic of AI in philanthropy is still shrouded in mystery for many organizations. How can nonprofits use generative AI to predict the likelihood of giving, segment supporters, and draft compelling text without sacrificing authenticity? Join our fireside chat as we explore these topics and discover how both Classy and Salesforce approach developing products that enable nonprofits to leverage generative AI. We'd love to hear your thoughts on the session! | |
10:25 AM - 11:10 AM | Transforming Your Donor Experience: A Hands-On Workshop to Build Your Nonprofit's Embedded Donation Experience with Classy | Audrey Phillips, Classy | Brooklyn Bowl Music Hall | User Conference | Want to raise 2x more from your website? Join this session to learn how to created an embedded donation form with some hands-on assistance from the Classy Coaches. | |
10:25 AM - 11:10 AM | Insights from Classy Award-Winning Nonprofits on Measuring Programmatic Success and Advancing Their Mission | Alyssa Young, KABOOM! Gabrielle Perry, The Thurman Perry Foundation Dion Dawson, Dion's Chicago Dream Jennifer England, 412 Food Rescue/Food Rescue Hero | Fillmore Main Stage | Session | Hear firsthand from leaders of Classy Award-winning nonprofits on advancing their missions and measuring programmatic success. Gain proven insights on using data to drive informed decision-making, leverage innovative technology and strategies to scale your program, and engage the community to make a lasting impact. We'd love to hear your thoughts on the session! | |
11:15 AM - 11:45 AM | How Nonprofits Are Revolutionizing Fundraising Events for Maximum Impact | Eric Tostrud, Peloton4Parkinsons Martin Quessenberry, Shriners Hospitals for Children Abraham Chen, Classy Kalpana Kanthan, American India Foundation | Fillmore Main Stage | User Conference | From virtual events to live auctions, giving days, and more—nonprofits today are finding new ways to cut through the noise, personalize their outreach, and reach their fundraising goals. Hear from some of the nonprofits that do it best during this engaging panel discussion. We'd love to hear your thoughts on the session! | |
11:45 AM - 12:45 PM | Cause Sector Meetups | Various Locations on Allen St. | Experiences | Enjoy your lunch while you exchange ideas and build meaningful connections with like-minded leaders who understand your cause sector's unique challenges and opportunities. Check the agenda for specific meeting days and locations. Locations: Advocacy/Civil Rights: Classy Lounge (Punch Line) | ||
11:45 AM - 12:45 PM | Lunch: Choose Your Own Adventure | All Venues | Experiences | Grab your lunch and choose an adventure. Attend our cause sector meet-ups to exchange ideas with peers, contribute to a local nonprofit in Fillmore, discover innovative solutions in Partner Alley, or meet the Classy team in Punch Line. | ||
12:20 PM - 12:30 PM | A Step-by-Step Guide to Creating Hyper-Personalized Experiences for Donors at Scale | Erik Tomalis, Virtuous | Punch Line | Session | Quick Tip | Brought to You by Virtuous You (and your donors) now live in a world of continuous change, fast-paced innovation, and hyper-connectivity. Donors live in a real-time, personalized world. Yet, nonprofits ignore this and rely on analog, fixed fundraising strategies. During this Quick Tip, Virtuous will release you from these rusty handcuffs and showcase how modern nonprofits are using marketing automation, AI, and predictive donor journeys to hyper-personalize each donor’s experience. | |
12:30 PM - 12:40 PM | From Unreliable Magic to Good Marketing: Insights Learned from Interviewing 404 Nonprofit Leaders | Noah Barnett, Feathr | Punch Line | Session | Quick Tip | Brought to You by Feathr Amidst constant change, competition, and competing priorities, most nonprofits lean on magic, not marketing to hit their goals. During this session, Feathr will share an easy-to-implement framework that breaks down the silos between marketing and fundraising, enabling nonprofits to use community-first principles to unlock supporter and funding growth. | |
12:30 PM - 2:00 PM | Power Hour | Brought to You by AWS | Punch Line | Experiences | Need an afternoon energy boost? Drop by our Espresso Bar for a revitalizing pick-me-up, and while you're here, get to know the Classy team and explore our latest product features. | ||
12:45 PM - 1:25 PM | Classy Live: A Workshop to Help Boost Your Nonprofit's Event Revenue | Emily Herrin, Classy | Brooklyn Bowl Music Hall | User Conference | Join us for an immersive and interactive workshop hosted by the Classy Coaches as they dive into event platform- Classy Live. Whether you're hosting a gala, golf event, or virtual experience, Classy Live has the tools to provide a seamless event. 91% of event attendees are more likely to take further action with a nonprofit after a positive event experience, so learn how to optimize the tools at your fingertips to ensure a smooth event! | |
12:45 PM - 1:25 PM | Harnessing Analytics for Effective Nonprofit Marketing | Luke Dringoli, Media Cause Thomas Turner, International Justice Mission Geraldine Zamora, Community Boost Consulting Tim Krueger, Feed my Starving Children | Fillmore Main Stage | Session | From the great Google Analytics 4 migration to the end of cookies, this session will explore the current digital environment and the challenges nonprofit marketers face. Learn how to identify the critical data points needed to make informed decisions, the importance of first-party data, and how to ensure donor privacy, all while optimizing for performance. We'd love to hear your thoughts on the session! | |
1:30 PM - 2:00 PM | Overcoming Paralysis When Changing Your Nonprofit's Tech Stack | Maureen Wallbeoff, Maureen Wallbeoff LLC Alyssa Henriquez, Nicklaus Children’s Hospital Sarah Jo Stern, Cloud for Good | Brooklyn Bowl Music Hall | User Conference | Discover what tactical approaches you can take to change your tech stack and what should drive your decision. Whether it be the implications on supporters and internal stakeholders, your particular organizational needs not being met, or a disconnect between your solutions, this discussion will help you identify if any of your existing challenges result from staying with a tech stack that doesn’t work for you. | |
1:30 PM - 2:00 PM | Data and Insights to Engage Individual Donors in Today's Landscape | Woodrow Rosenbaum, GivingTuesday Margaret Richardson, GoFundMe | Fillmore Main Stage | Session | Join us for a fireside chat with Giving Tuesday's Chief Data Officer and GoFundMe's Chief Corporate Affairs Officer as they delve into the data that is driving giving trends across the sector. They will discuss not only how to respond but thrive in the current environment and how fundraisers can feel empowered to take control of the outcomes. | |
2:05 PM - 2:50 PM | The Power of Understanding Donor Psychology to Boost Fundraising | Jeff Giddens, NextAfter Mary Beth Healy, Capital Area Food Bank Kevin Schulman, DonorVoice & DVCanvass | Fillmore Main Stage | Session | Donors are not just numbers or financial contributors; they have unique motivations, emotions, and beliefs. By tapping into their psychology, nonprofit organizations can build stronger relationships with donors, increase engagement, and raise more funds. Learn practical tips and tools for incorporating donor psychology into your fundraising efforts, including using data analysis and segmentation to tailor messaging and outreach to different donor profiles. | |
2:05 PM - 2:50 PM | Advanced Techniques for Launching Your Embedded Donation Form to Enhance Conversions | Shane Michael, Mittun Nonprofit Websites | Brooklyn Bowl Music Hall | User Conference | Embedded donation forms are powerful for driving conversion on your most trafficked digital asset: your website. We'll not only look at the process of embedding a donation form on your website, but the team at Mittun will also walk through advanced techniques to optimize your website, leveraging embedded donation forms, the Classy API, and more. | |
2:55 PM - 3:30 PM | Closing Keynote with Mick Ebeling | Mick Ebeling, Not Impossible Labs | Fillmore Main Stage | Keynote |
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3:30 PM - 5:30 PM | Closing Celebration: Brought to You by PayPal | Brooklyn Bowl Music Hall | Experiences | Wrap up an inspiring week and join us at Brooklyn Bowl for a final celebration filled with bowling, music, cocktails, and bites. | ||
4:30 PM - 5:30 PM | Shuttle to Loews Philadelphia Hotel | Various Locations on Allen St. | Experiences | Need transportation? Check out the convenient shuttle service provided back to Loews Philadelphia Hotel to ensure a seamless journey to and from Collaborative.
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