| 4:00 PM - 7:00 PM | Welcome reception | Jackson Gallery | Experience | Kick off Collaborative with drinks, light bites, and easy conversation. Meet fellow nonprofit leaders, reconnect with peers, and settle in for an energizing week ahead. | ||
| 5:00 PM - 6:00 PM | Newbie meetup | Garden Networking Lounge | Meetup | New to Collaborative? This is your warm welcome. Meet other first-timers, get quick tips on how to navigate the experience, and make a few friendly connections before sessions begin. |
| 8:00 AM - 9:00 AM | Registration and breakfast | Franklin Gallery | Experience | Grab your badge, fuel up with breakfast, and get ready for the day. Come early to network, check the schedule, and head into the morning feeling set. | ||
| 9:00 AM - 9:30 AM | Opening keynote | Tim Cadogan, GoFundMe | The Hall | Keynote | Welcome and keynote from GoFundMe CEO Tim Cadogan. | |
| 9:30 AM - 10:30 AM | Navigating the nonlinear: Executive lessons from eras of change | Derrick Johnson, NAACP Bryan Klopack, Big Brothers Big Sisters of America Tunde Wackman, World Central Kitchen Gretchen Littlefield, Moore Stuart Sullivan, Shriners Children's | The Hall | Session | Technology is accelerating. Regulations are evolving. Expectations are rising. Nonprofit leaders continue to face unprecedented challenges. In this session, executives reflect on the pivotal decisions, missteps, and breakthroughs that defined their journey, and explore what it will take to lead in the future. | |
| 10:45 AM - 11:30 AM | Activating generosity at scale | Woodrow Rosenbaum, GivingTuesday Victoria Vrana, GlobalGiving Steve Froehlich, GoFundMe Liz Dozier Senghor, Chicago Beyond | The Hall | Session | We won’t grow total giving by asking more from the same shrinking base. We must invite more people in, earlier, more often, and in more ways. In this session, we’ll explore how community fundraising can become a growth engine. You’ll learn how to lower barriers to first action, expand supporter-led fundraising beyond traditional campaigns, and engage younger donors with experiences that reflect how they connect and give today. | |
| 11:30 AM - 12:15 PM | Inside the mind of the next-gen donor | Kelsey Kramer, GivingTuesday Jahkil Jackson, Project I Am | The Hall | Session | Discover what motivates the next generation of philanthropic supporters, and hear directly from younger donors about the moments, messages, and movements that inspire them to take action. In this session, we’ll explore new research from GoFundMe and GivingTuesday examining how younger audiences discover causes, what drives their first gift, and what determines whether they stay engaged. Through data-backed insights and real stories of engagement, you’ll gain a clearer understanding of what the next generation expects from nonprofits today, and how to build authentic, lasting relationships with them. | |
| 12:15 PM - 1:30 PM | Lunch | Franklin & Jackson Galleries | Experience | Enjoy a midday break with a hosted lunch. | ||
| 12:15 PM - 1:15 PM | GoFundMe Pro power user meetup | Collaborative Cafe | Meetup | GoFundMe Pro users are invited to grab lunch and connect with fellow Pro members about best practices, helpful tips, and effective fundraising strategies. | ||
| 1:30 PM - 2:15 PM | Building a rapid-response fundraising engine | Rhonda Moore, Americares Jennifer Warga, American Red Cross Ann Lee, CORE (Community Organized Relief Effort) Sarah Peck, GoFundMe | The Hall | Session | When emergency strikes, or your organization must mobilize and react immediately, speed and trust are everything. This panel explores how nonprofits design and activate fundraising systems that engage donors quickly, communicate with clarity, and deploy funds where they’re needed most. Hear practical insights on infrastructure, partnerships, storytelling, and data strategies that power fast, effective, and accountable response. | |
| 1:30 PM - 2:15 PM | What actually drove that donation? A clear path through the attribution maze (sponsored by Community Boost). | Luke Horgan, Community Boost | The Hub | Session | Fragmented platforms and competing attribution models leave most nonprofits debating numbers instead of making strategic decisions. Join Luke Horgan of Community Boost to learn about the Nonprofit Performance Index (NPI)—a patented framework that transforms fragmented marketing data into a clear, actionable view of what drives fundraising performance. | |
| 1:30 PM - 2:15 PM | Build smarter campaigns with stronger brand integration | The Forum | Product Workshop | Designed for GoFundMe Pro customers, this hands-on workshop will walk you through how to use Campaign Studio to build direct giving pages that are on-brand and optimized to perform. You’ll learn how to apply all the newly released features proven to help you raise more, all while making it easier to design and scale. | ||
| 1:30 PM - 2:15 PM | Leveraging workplace giving to deepen donor connections and raise more (sponsored by Double the Donation) | Grace Dick, Double the Donation | Wacker Studios | Roundtable | Join Double the Donation for an interactive session on how workplace giving can strengthen donor connections and drive additional revenue. Learn how to educate supporters about employer-sponsored programs like matching gifts and integrate these opportunities into your donor journey to maximize impact and grow support for your mission. | |
| 2:30 AM - 3:15 PM | Growing a sustainer program: Risks we took and what we learned | Dave Raley, Imago Consulting Sarah Autry, Doctors Without Borders Sarah Wilber, Ford's Theatre | The Hall | Session | Recurring donors are one of the most powerful drivers of long-term sustainability, yet building a thriving sustainer program rarely happens without experimentation, risk, and a few hard lessons along the way. In this session, you’ll hear from nonprofits that tested bold ideas, faced setbacks, and refined their approach based on what the data, and their donors, taught them. | |
| 2:30 PM - 3:15 PM | Mission in focus: Storytelling that strengthens your brand | Shonette Carew, Blood Cancer United Farra Trompeter, Big Duck Kevin Allan, Changing Our World | The Hub | Session | In a crowded and constantly shifting landscape, strong nonprofit brands aren’t just recognizable, they’re resonant. This session explores how to sharpen your mission through intentional storytelling, align your brand with the communities you serve, and stay culturally and digitally relevant without losing your core identity. Walk away with practical frameworks to clarify your narrative, unify internal teams around a cohesive voice, and tell a story that inspires action and drives measurable impact. | |
| 2:30 PM - 3:15 PM | Modernizing peer-to-peer fundraising with GoFundMe | The Forum | Product Workshop | For the first time, we’ve brought GoFundMe’s proven peer-to-peer fundraising technologies to GoFundMe Pro nonprofit customers! In this user workshop, we’ll show you how to build this campaign step by step, perfect for DIY peer-to-peer and challenge-style fundraising. We’ll show the full supporter experience and share strategic tips for success. Note: You’ll need to claim your Nonprofit Page in GoFundMe Pro settings to unlock this feature. | ||
| 2:30 PM - 3:15 PM | Shaping a stronger giving day | Adams Studio | Roundtable | Discover what makes a giving day succeed, from urgency to donor retention. After reviewing standout examples, participants will join one of two tracks: creating a new giving day or strengthening an existing one. This interactive session emphasizes collaboration, practical ideas, and takeaways you can immediately apply. | ||
| 3:30 PM - 4:15 PM | Closing keynote | Regenerative resilience | The Hall | Keynote | Closing keynote by Elatia Abate, futurist, entrepreneur, and future of work and strategy expert.
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| 4:15 PM - 6:00 PM | Happy hour | Franklin Gallery | Experience | Brought to you by RKD Group. End Day 1 on a high note with light bites, drinks, music, and great conversation. |
| 8:00 AM - 9:00 AM | Breakfast | Franklin Gallery | Experience | Pick up your breakfast and ease into the day with casual networking. | ||
| 8:00 AM - 9:00 AM | Team experience at The Ledge (pre-registration is required) | Willis Tower | Experience | Kick off the day with one of Chicago’s most iconic “did we really just do that?” moments at The Ledge. As you step out onto the glass and take in the incredible views, the experience is designed to spark conversation and connection. Everyone will walk away with a printed photo to remember the moment. It’s a memorable way to bring your team together and spend time with GoFundMe’s leadership in a setting that’s both inspiring and fun. Please note: This experience is only available for teams of 3 or more. Pre-registration is required. | ||
| 8:00 AM - 9:00 AM | Cause meetup | Direct services & crisis response | Wacker Studios | Meetup | Attendees are invited to grab breakfast and connect with professionals in direct services and crisis response to discuss real-time challenges, best practices, and responsive fundraising strategies. Who should attend? Organizations focused on emergency response, basic needs, safety, and rapid service delivery. | ||
| 8:00 AM - 9:00 AM | Cause meetup | Education & community development | Adams Studio | Meetup | Attendees are invited to grab breakfast and connect with peers in education and community development to exchange ideas, best practices, and community-driven fundraising strategies. Who should attend? Organizations working to improve educational outcomes, youth development, civic engagement, and community conditions. | ||
| 8:00 AM - 9:00 AM | Cause meetup | Healthcare & medical research | Jackson Gallery | Meetup | Attendees are invited to grab breakfast and connect with peers in healthcare and medical research to exchange best practices and innovative fundraising strategies. Who should attend? Organizations focused on physical and mental health, medical access, disease-specific work, and healthcare systems. | ||
| 8:00 AM - 9:00 AM | Cause meetup | Hunger relief & food access | Collaborative Cafe | Meetup | Attendees are invited to grab breakfast and connect with peers in hunger relief and food access to share insights, best practices, and effective fundraising strategies. Who should attend? Organizations whose primary mission is to ensure individuals and families have reliable access to nutritious food. | ||
| 9:00 AM - 9:30 AM | Opening keynote | Reclaiming hope as a discipline in uncertain times | Hamza Khan, SkillsCamp | The Hall | Keynote | Opening keynote by Hamza Khan, future of work and people-first leadership expert and bestselling author. Many nonprofit leaders are exhausted. The challenges are compounding. The wins feel smaller. The pressure feels constant. It’s not that leaders don’t care, it’s that they’re tired of being told to “just stay hopeful.” This session acknowledges the paralysis that can set in when everything feels uphill. It explores what it looks like to push forward without false optimism, to act without guarantees, and to build momentum even when the broader environment feels stuck. Because in this moment, hope isn’t a feeling. It’s a decision to act. | |
| 10:30 AM - 11:15 AM | Co-innovating for impact | Margaret Richardson, GoFundMe Zachary Whitten, American Cancer Society Jamie Holeman, Pasadena Humane | The Hall | Session | Innovation in the nonprofit sector isn’t defined by budget size. It’s driven by how you rethink programs, fundraising, partnerships, and operations to unlock greater impact. In this results-focused session, nonprofit leaders will share real examples of ideas they’ve tested, what delivered results, and what they learned along the way. You’ll hear how organizations are unlocking new revenue streams, expanding their reach, and turning ideas into scalable action. Aligned with GoFundMe’s commitment to help nonprofits raise more, reach more, and do it with greater ease, this session will give you practical approaches you can apply right away, along with the inspiration to keep moving forward. | |
| 11:15 AM - 12:00 PM | AI: Smarter work, greater impact | Christa Stelzmuller, charity: water Nathan Chappell, Virtuous Mateus (Matt) Nogueira, Stand Up To Cancer | The Hall | Session | Artificial intelligence is no longer just for tech companies, it’s a practical tool nonprofits can use today to save time, strengthen fundraising, and increase impact. In this session, we’ll explore real-world examples of how organizations are using AI for grant writing, donor engagement, communications, data analysis, and administrative efficiency, all on nonprofit budgets. | |
| 12:00 PM - 1:00 PM | Lunch | Franklin & Jackson Galleries | Experience | Take a midday break to recharge and connect. Enjoy lunch with fellow attendees and keep conversations going between sessions. | ||
| 1:00 PM - 1:30 PM | Engineering the moment | Kalina Silverman, Big Talk (@makebigtalk) Jennifer Lotito, Direct Relief | The Hall | Session | Reaching new audiences doesn’t happen by accident. In this session, nonprofits and the creators they partnered with reveal how they turned collaboration into high-impact fundraising campaigns that reached new audiences and drove real results. From identifying the right partners to aligning on messaging and mobilizing communities, you’ll walk away with a blueprint for cultivating creator collaborations that convert. | |
| 1:00 PM - 1:30 PM | Strengthen donor retention with smarter recurring giving | The Forum | Product Workshop | This workshop for GoFundMe Pro customers is designed to help you activate our latest recurring features and strengthen your overall recurring giving strategy. Learn how to leverage tools like recurring nudges and Intelligent Ask Amounts to drive monthly giving, boost conversion rates, increase donor lifetime value, and turn one-time donors into long-term supporters. | ||
| 1:00 PM - 1:45 PM | Philanthropy in a K-shaped economy | Michelle Boggs, GoFundMe Amir Pasic, IU Lilly Family School of Philanthropy Dale Bannon, The Salvation Army USA | The Hub | Session | In an era of economic uncertainty, nonprofits are being called to plan with greater flexibility and foresight. Today’s K-shaped economy is driving divergent financial realities across households, with wealth growing for some while many middle-income households face increasing financial pressures. This shifts donor behavior, organizational stability, and community need. In this session, we’ll explore the macroeconomic forces behind this divide, from inflation and interest rates to changes in philanthropy and government spending. Through timely data and real-world examples, we’ll explore what this means for your revenue strategy, financial planning, and long-term resilience. | |
| 1:45 PM - 2:15 PM | The convergence of SEO and AEO and how to shift your digital strategy | Chris Maddocks, Blue State Dara Daly, GoFundMe | The Hall | Session | Search is no longer just about rankings. It’s about visibility wherever answers are delivered. As AI-powered engines reshape how people discover information, organizations must rethink traditional SEO. This session explores how SEO and AEO are converging, what that means for your digital strategy, and how to strengthen brand authority, protect acquisition channels, and drive sustainable growth in the AI era. | |
| 1:45 PM - 2:15 PM | From good to great: How power users maximize GoFundMe Pro | The Forum | Product Workshop | See what’s possible with GoFundMe Pro. This workshop explores how leading organizations are using the platform’s full capabilities to drive stronger results, with real customer examples that show how teams are optimizing campaigns and engaging supporters more effectively. You'll walk away with clear inspiration for putting more of GoFundMe Pro to work for you. | ||
| 1:45 PM - 2:15 PM | Radical connection in a digital world (sponsored by Virtuous). | Wacker Studios | Roundtable | As technology accelerates and attention fragments, the future of generosity depends on nonprofits’ ability to build trust at scale—something only possible by cultivating genuine human connection in a noisy digital world. Join Nathan Chappell, a global expert on AI and generosity, as he explores Radical Connection: a framework for moving beyond transactional fundraising toward long-term, trust-based engagement. Nathan will offer practical insights on leveraging technology, rethinking organizational priorities, and building a community that donors are proud to support. Walk away with practical insights on building communities of support that grow generosity for the entire sector. | ||
| 2:30 PM - 3:00 PM | DAFs, decoded | Mitch Stein, Chariot Kate Rhodes, International Rescue Committee Amanda Brown Lierman, GoFundMe | The Hall | Session | Donor-advised funds are reshaping modern philanthropy, but nonprofits still have questions around payout timing, transparency, and engagement. This candid discussion brings together nonprofit leaders, policy voices, and DAF experts to unpack how the system works today, what challenges are structural, and where real opportunities for influence exist. Walk away with a clearer understanding of the evolving DAF landscape and a practical playbook for turning complexity into strategy. | |
| 2:30 PM - 3:00 PM | Build smarter campaigns with stronger brand integration | The Forum | Product Workshop | Couldn’t make this session on Day 1, no problem- we’re running it back. Designed for GoFundMe Pro customers, this hands-on workshop will walk you through how to use Campaign Studio to build direct giving pages that are on-brand and optimized to perform. You’ll learn how to apply all the newly released features proven to help you raise more, all while making it easier to design and scale. | ||
| 3:15 PM | Closing | Steve Froehlich, GoFundMe | The Hall | Keynote |